The Issa brand was originally launched in 2003 by Brazilian-born, London-based designer Daniella Helayel. In its early stages, the label focused on creating silk jersey dresses in silhouettes and styles that made women feel comfortable, confident and chic. The brand garnered several celebrity supporters, including Kylie Minogue and Elizabeth Hurley, as it grew, and received global attention when Kate Middleton wore the ‘Sapphire London’ dress to announce her royal engagement to Prince William in 2010.
The acquisition of Issa is in line with House of Fraser’s new strategic vision, formally announced in March this year, which involved the review of the Group’s House Brand portfolio, concentrating on improving the quality and designs of a more focused portfolio. The first new Issa range will be available both instore and online from Autumn/Winter 2017. The brand will provide a destination for premium, glamorous and quality clothing designed specifically for event dressing. The range is launching with 50 options including key styles made with the iconic archive Issa prints, such as the Mia wrap dress and Darcy pleat detail dress. Marabou jackets, jumpsuits and a range of clutch and shoulder bags will also be included in the collection. For clothing prices range from £79 to £199, accessories range from £25 to £79.
Maria Hollins, Executive Director for Buying and Design at House of Fraser, said:
“We are delighted to announce the acquisition of Issa to our portfolio of exclusive brands. It is such an iconic premium British fashion label, with a strong reputation amongst fashion focused customers. It truly epitomises confidence for women, something which resonates well with our customers.
The design and buying team have worked extremely hard over the last 10 months to develop a range that was true to the Issa brand, by keeping the luxury element of the clothing yet offering a modern twist. Customers will recognise the iconic Issa prints which we have developed within the range as well as the iconic styles coveted by so many.”
About House of Fraser UK:
House of Fraser is a department store group with 59 enviable locations across the UK and Ireland. As one of the best-known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for over 168 years. The Group has annual sales of £1.3bn and employs 5,000 House of Fraser employees and 12,500 concession staff through over 4 million sqft of selling space. Customers can shop at House of Fraser from http://www.houseoffraser.co.uk. House of Fraser (UK & Ireland) Limited (formerly Highland Group Holdings Limited) is the parent company of the House of Fraser business in the UK and Ireland. It is 89% owned by House of Fraser Group Limited, which is also the parent company of House of Fraser’s planned operations in China (the remaining 11% interest in House of Fraser (UK & Ireland) Limited is owned by West Coast Capital (HOF CO) Limited). Nanjing Cenbest, a listed company in China is the Group’s ultimate parent company, following the acquisition on 2 September 2014.
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Clotilde Gros / Eloise Cazalet / Sophie O’Donoghue / Lydia Thompson