House of Fraser opens first standalone store in China

21 December 2016
China Store Opening

 

The House of Fraser store is located in Sanpower Plaza, in the heart of Nanjing’s Xinjiekou, the International Financial Centre. This area is also known as "China’s No.1 commercial zone", the most prosperous area in downtown Nanjing, and has become an important part of the local shopping culture. Nanjing is the capital of the Jiangsu province in Eastern China and has a total population of 7,2 million. It is also a key centre for tourism, with Xinijekou receiving about 500,000 visitors per day with over one million during the holiday and festival periods. The store sits at the centre of the city’s transport system and is served by the metro station, with two lines located beneath the store.

House of Fraser Nanjing is set to provide customers with over 300 brands to shop from, including Barbour, Ted Baker, Dyson, Paul & Joe, Nike, Day Birger et Mikkelsen, Dior and Lancôme. The opening of the store also marks the introduction of a number of new brands to the Chinese market, which are partnering with House of Fraser due to its premium offer and location. These include Radley, Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, Lyle & Scott, Le Tanneur and D.A.T.E. The store will also see the launch of completely new concepts to House of Fraser including ‘Style by HoF’, as well as Monceau, a lifestyle restaurant and café. It will also offer customers with a truly exclusive premium retail experience, with the introduction of a VIP lounge, a VIP loyalty program, and personal shopping offer. Hamleys, an international toy retailer and the American novelty retail corporation Brookstone are adjacent to the store.

The store spans across six floors, trading on over 425,000 sqf of retail space. The design of the building is neoclassical taking inspiration from and replicating various elements from House of Fraser’s UK store portfolio, such as Frasers’ glass roof and the Jolly’s peacock, a trade emblem in the decoration of the showrooms.

Yuan Yafei, Chairman of Sanpower Group, commented: "We are delighted today to formally open House of Fraser’s first Chinese store in Nanjing’s Sanpower Plaza. With House of Fraser Nanjing, our aim was to ensure we replicated the store designs and environment present at some of the brand’s most unique stores including Jenners in Edinburgh, Jollys in Bath and Frasers in Glasgow and also provide customers with a unique premium shopping experience with a strong sense of British tradition. We are very proud of the store: its unique design, premium offering, and prime location clearly emphasise our strategy for House of Fraser to become a leading global brand."

Frank Slevin, House of Fraser Chairman, added: "This is a very exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016. The store has focused on bringing international brands and a premium shopping experience to China. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners."

CONTACTS

Contacts:
Newgate Communications +44 (0) 207 680 6550
hof@newgatecomms.com
Clotilde Gros / Eloise Cazalet / Lydia Thompson / Sophie O’Donoghue


Related Stories