House of Fraser announces re-launch of iconic fashion brand Issa

18 May 2017
Maisie printed jumpsuit £129€169 Lottie marabou jacket £149€195Mono box clutch £29€38

The first collection for the retailer will draw inspiration from the labels extensive archive of material to ensure that the essence of the brand is brought back to life. The range includes sleek and sexy mini dresses, printed jumpsuits, flowing maxi dresses and opulent feather jackets that all underpin the quality and aesthetic the Issa woman knows and loves. Classic styles such as the tie wrap dress - loved by women across the world including Kate Middleton, Elizabeth Hurley and Nicole Ritchie - have been re-worked in a selection of vibrant colours and prints to make dressing for any occasion an effortless endeavour.


The range will be accompanied by a collection of glamorous accessories including box clutches sporting the same iconic prints in the main collection, sequin shoulder bags and heavily embellished clutch bags.


Jakki Pay, Director of Design, says: “We are so excited to bring this stunning brand back to the market. It has been created to cater to our love of dressing up, but with the relaxed and effortless style that a well-made dress can give. Drawing inspiration from the iconic styles and prints from the original designs we have re-worked the styles and colour palette to create a timeless collection that makes any woman feel confident and sexy”.

Ends

Notes to editors: Issa launches in September 2017 in all 59 House of Fraser stores Clothing prices range from £79 to £199 Accessories start from £25

About House of Fraser: House of Fraser is a department store group with 59 locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 167 years. The company completed its sale to Nanjing Cenbest on 2 September 2014 marking an exciting beginning for the company under Chinese ownership. The Group’s record annual sales (ex VAT) for 2015/16 were £1.3bn and the Group employs 6,800 House of Fraser staff and 13,000 concession staff trading on over 4 million sqft of selling space. Customers can shop at House of Fraser from www.houseoffraser.co.uk.

CONTACTS

For further information please contact: Rachael Smith (Senior Press Officer) racsmith@hof.co.uk / 0207 003 4656


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