HOUSE OF FRASER TO INTRODUCE 50 NEW BRANDS AND CHAMPAGNE BAR AT RUSHDEN LAKES

24 July 2017
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House of Fraser, the UK and Ireland’s premium department store group, will be opening its first store at an out of town retail and leisure complex in late August.

The newly constructed department store will not only be House of Fraser’s first store to open in nearly nine years, it will also be the retailer’s first sustainable and green store. With 64,000 sq ft of retail space, House of Fraser will boast over 50 premium and high street brands.

As the retailer’s first green retail store with high environmental standards, House of Fraser at Rushden Lakes meets the BREEAM sustainable building certification. BREEAM1 is the world's leading sustainability assessment scheme for buildings. It specifies requirements for the building and operations to maximize its performance in terms of energy and climate change, resource, water and waste management It also takes into account that the Rushden Lakes development is adjacent to protected natural habitats. House of Fraser has partnered with The Wildlife Trust BCN, who are managing these wildlife habitats. This is to ensure protection of the local biodiversity and share the experience with our customers.

1 BREEAM = Building Research Establishment Environmental Assessment and Management scheme

The interior of House of Fraser at Rushden Lakes is designed to connect with the beautiful natural setting. It will include unique features such as a living wall which has air quality and wellbeing benefits,

Designed by the Green Infrastructure Consultancy, the living wall will be 6 metres wide and 8 metres tall spanning over two floors positioned next to the escalators. It will be home to more than 2,000 indoor plants including species such as the familiar Philodendron and more unusual plants like Chinese Evergreen.

Dr Dorothy Maxwell, Head of Sustainability at House of Fraser says: "Being sensitive to the wildlife in and around Rushden Lakes has been a priority for House of Fraser as well as making the store meet high environmental standards. As a responsible retailer, we are delighted to be based in such as beautiful natural setting and aim to protect it and share this experience with our customers."

A luxury Champagne bar will open on the first floor with elevated views across the lakes; the perfect setting to enjoy a post shopping aperitif! Meanwhile the popular Italian Coffee house, Caffé Nero, will open on the ground floor.

Rushden Lakes is owned by the Crown Estate which is funding the £140 million scheme which brings together shopping in the most unique setting. Surrounded by 200 acres of wetlands, managed by The Wildlife Trust, the retail park concept is a one of a kind that proactively brings together shopping and eating alongside more unusual outdoor actives such as canoeing.

Spokesperson for The Crown Estate, says: "We are excited to welcome House of Fraser to Rushden Lakes, a shopping and leisure destination like no other. House of Fraser is an anchor retailer for Rushden Lakes and will bring a host of exciting new fashion brands, fabulous beauty and the best in homeware to Northamptonshire"

With the store set to open its doors in the next two months House of Fraser Rushden Lakes will be a destination like no other.

-ENDS-

About House of Fraser:

House of Fraser is a department store group with 59 locations across the UK and Ireland plus two small dot.com concept stores. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 165 years. The company completed the sale to Nanjing Cenbest on 2 September 2014 marking the exciting beginning for the company under Chinese ownership. The Group’s record annual sales (ex VAT) for 2014/15 were £1.3bn and the Group employs 6,800 House of Fraser staff and 13,000 concession staff trading on over 4 million sqft of selling space. Customers can shop at House of Fraser from www.houseoffraser.co.uk . The Group also has a franchise store operating in Abu Dhabi and its partners plan to open a second store in that region during 2015.

Further information on House of Fraser’s Responsible Retailer sustainability programme is at https://www.houseoffraser.co.uk/company-information/sustainability

CONTACTS

For further information please contact: Hannah Lomas 07798 636 475 / hlomas@hof.co.uk or Jodie Krage 07785 326 192 jkrage@hof.co.uk


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