26 October 2016

House of Fraser, Shrewsbury, has today (Thursday 20th October 2016) completed a major refurbishment programme following a significant investment to the store’s interior, as well as the introduction of various new premium brands across departments and a new café - Wild Mint. The contemporary café is now open on the second floor and will serve traditional English afternoon tea, a selection of cakes, breakfast and lunch.

The prestigious department store has increased the size of its womenswear, menswear and beauty floors, with new flooring and lighting throughout, as well as exposing windows to allow more natural light in to the store.  The new floor layouts create a more effective use of space allowing for even more premium brands to be introduced to Shrewsbury.

House of Fraser’s new beauty hall:                                                                                                                          The department store’s beauty hall has been significantly transformed with the introduction of  new luxury brands, including Origins and La Mer, two brands which have not been available in the town until now.

House of Fraser’s new fashion accessories and womenswear departments:                                             Womenswear has launched eight new brands, including Hobbs, Oui, Gant, Barbour Lifestyle and Hal Huber to name a few. The fashion accessories department has also nearly doubled in size, with new handbag brands including Fossil, Ted Baker and Barbour.

New menswear department:                                                                                                                         Menswear has undergone a full modernisation with new flooring, lighting and fitting rooms along with new premium brands and labels including Tommy Hilfiger and Dune Shoes.


House of Fraser Shrewsbury’s heritage:                                                                                                               The town’s department store dates back to the Della Porta Department store which traded on this site from 1926, it was purchased by Hide & Co in 1948 but still traded as Della Porta. In 1975 it was purchased by House of Fraser who rebranded it Rackhams, today it now trades as House Of Fraser.

Heather Owen Store Manager at House Of Fraser Shrewsbury said:                                                             “We’re extremely proud of how premium our newly refurbished store looks. We have created a Department store in which Shrewsbury can be proud. We’ve listened to our customers and introduced new brands which local people want to see in their department store. We’ve also created a modern premium shopping environment whilst being sympathetic to the store’s history and heritage.”

“I would personally like to thank everyone who has been involved in this project, and to thank our customers during this time. House of Fraser Shrewsbury now offers customers a more premium shopping experience and has become a talking point amongst locals and visitors to the town.”




Notes to Editors 


About House of Fraser:

House of Fraser is the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 59 well-invested stores, as well as through its rapidly growing web-store, and one concept store. House of Fraser also has one store in Abu Dhabi trading under a franchise arrangement with its partner, Retail Arabia and recently announced the planned opening of its second international store on Yas Island, Abu Dhabi, scheduled for opening in 2015.


The House of Fraser brand is differentiated from other department store groups in the UK by its 165 year history in the UK retail market, its wide geographic reach (across the UK and on-line), its broad range of high quality premium branded merchandise offered at competitive prices, its increasing exclusive House Brand offering and its commitment to providing an imaginative, exciting and relevant shopping experience to our customers.


For further information please contact:
Hannah Lomas, Regional PR and Marketing Manager at House of Fraser
Sophie Reynolds, Regional PR and Events Officer at House of Fraser
Jodie Krage, Regional PR and Events Officer at House of Fraser
Helena Stocks, Regional PR and Events Officer at House of Fraser