House of Fraser, Chichester, has today (Wednesday 9th November 2016) completed a major refurbishment programme following a significant investment to the store’s interior, as well as the introduction of new premium brands across all departments.
The significant investment has seen House of Fraser Chichester increase the size of its womenswear, menswear and beauty floors, with new flooring and lighting throughout, as well as hidden windows being exposed to allow more natural light in to the store. The new floor layouts have created an effective use of space and provided the opportunity to bring even more premium brands to Chichester.
House of Fraser’s new beauty hall: The department store’s beauty hall has been significantly transformed with the introduction of five new luxury brands, including Jo Malone, Bobbi Brown, Decleor, La Mer and Origins; five brands which are were not available in the city previously.
House of Fraser’s new menswear and womenswear departments: Menswear has introduced new premium brands and labels with Hugo Boss introducing Boss Orange and Boss Green, in addition to Barbour, Farrah and All Saints. Meanwhile womenswear has launched ten new brands, including Whistles, All Saints, Gant, Polo, Warehouse, Jigsaw and Hallhuber to name a few. The fashion accessories department has also nearly doubled in size, with new brands including Calvin Klein and Guess.
John Higginbottom, Store manager at House of Fraser Chichester said: "We are extremely proud of how premium our newly refurbished store looks. We have created a department store in which Chichester can be proud. We’ve listened to our customers and introduced some amazing new brands such as Jo Malone and Bobbi Brown. All brands which customers wanted to see in their local department store.”
Notes to Editors
About House of Fraser:
House of Fraser is the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 59 well-invested stores, as well as through its rapidly growing web-store, www.houseoffraser.co.uk and one Houseoffraser.com concept store. House of Fraser also has one store in Abu Dhabi trading under a franchise arrangement with its partner, Retail Arabia and recently announced the planned opening of its second international store on Yas Island, Abu Dhabi, scheduled for opening in 2015.
The House of Fraser brand is differentiated from other department store groups in the UK by its 165 year history in the UK retail market, its wide geographic reach (across the UK and on-line), its broad range of high quality premium branded merchandise offered at competitive prices, its increasing exclusive House Brand offering and its commitment to providing an imaginative, exciting and relevant shopping experience to our customers.
For further information please contact:
Jodie Krage, Regional PR and Events Officer at House of Fraser JKrage@hof.co.uk
Helena Stocks, Regional PR and Events Officer at House of Fraser Hstocks@hof.co.uk