03 November 2016

House of Fraser has today (Thursday 3rd November 2016) completed a £5m investment in its department store in Victoria Square, Belfast.  The department store has undergone an extensive interior refit on the ground floor, with the new layout allowing for new premium brands to be introduced across beauty and fashion accessories.  The much loved Ivory restaurant has also opened an additional venue in the form of a luxury Champagne bar, located on womenswear.

House of Fraser’s new beauty hall:

Revolutionary make-up brand, Charlotte Tilbury, has made its Northern Ireland debut and the new beauty hall now houses Tom Ford, NARS, Urban Decay and Guerlain. The new Chanel boutique is now open and sells its Les Exclusifs collection of unique fragrances which are currently only available in a few stores in the UK.  The Jo Malone boutique is now more spacious than ever before.   

House of Fraser’s new womenswear and menswear departments:

House of Fraser has introduced new fashion brands to its menswear and womenswear departments.  The womenswear department now boasts a Topshop, All Saints and Jigsaw, whilst menswear has now introduced Boss Orange and Boss Green, Topman and All Saints.

The fashion accessories department has increased in size, with new brands and lines including Mulberry handbags and shoes, Michael Kors handbags and shoes, Kate Spade and Vivienne Westwood

Stephen Mewha, Store Manager at House of Fraser, said:  “Our newly refurbished store looks stunning, we have listened to our customers and introduced some amazing new brands like Nars, Charlotte Tilbury and Kate Spade, all names that were previously not available in Northern Ireland. This is truly a premium department store that Belfast can be proud of.”





Notes to Editors 


About House of Fraser:

House of Fraser is the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 59 well-invested stores, as well as through its rapidly growing web-store, and one concept store. House of Fraser also has one store in Abu Dhabi trading under a franchise arrangement with its partner, Retail Arabia and recently announced the planned opening of its second international store on Yas Island, Abu Dhabi, scheduled for opening in 2015.


The House of Fraser brand is differentiated from other department store groups in the UK by its 165 year history in the UK retail market, its wide geographic reach (across the UK and on-line), its broad range of high quality premium branded merchandise offered at competitive prices, its increasing exclusive House Brand offering and its commitment to providing an imaginative, exciting and relevant shopping experience to our customers.


For further information please contact:
Hannah Lomas, Regional PR and Marketing Manager at House of Fraser
Sophie Reynolds, Regional PR and Events Officer at House of Fraser
Jodie Krage, Regional PR and Events Officer at House of Fraser
Helena Stocks, Regional PR and Events Officer at House of Fraser

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